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Interim Marketing Services Are On a Growth Trend

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By: TOM BRANNA

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CPRi, a national firm that delivers interim marketing associates and specialized insourcing to Fortune 500 companies, has increased profits by more than 60% since last spring. This is part of a major growth trend in Fortune 500 companies using CPRi’s services, company executives said. According to CPRi data, the average U.S. company spends 35% of its operational budget on people, “a fixed cost and big expense,” executives said. Contingent labor is a tool that can help companies move a fraction ...

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